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Case Histories
Globecon’s learning systems are designed to help clients meet
three types of objectives: business, behavioral and educational. Depending
on the bank's needs, a system is often implemented in five stages. The
learning system is customized to achieve positive results in the bank's
organization and in the perceptions of its clients.
Capital Markets/US
| Business Need |
A New
York investment bank wanted a group of new MBA associates to gain
a practical understanding of the investment banking business and
how their specialty areas fit into the bank’s overall strategy. |
| Globecon Action |
Globecon worked with bank's Managing Directors to develop
a two-week program using Self-Instructional Guides and workshops.
Participants practiced structuring and pricing actual deals. |
| Result |
The MBAs gained practical knowledge of issuers, investors
and products. They finished the program with an understanding of
the ways in which the bank’s capabilities can be used to address
their clients' needs. |
Capital Markets/Europe
| Business Need |
A European universal bank sought to build a business to originate,
trade and distribute non-government bonds. However, the staff lacked
the skills to execute the plan fully. |
| Globecon Action |
Globecon helped the bankers devise structures that addressed
the needs of fixed income investors while satisfying issuer clients.
The program demonstrated the importance of communication and synergy
among origination, trading and sales. Participants practiced solving
investor problems by using targeted clients as cases. (Similar approaches
have been developed for specialty functions such as corporate finance
and derivatives origination and trading.) |
| Result |
The bond origination, trading and distribution units now
work in closer alignment. Volume rose; so did profitability. |
Relationship Management/Global
| Business Need |
A global bank headquartered in Europe sought to do more business
with 250 targeted multinationals. To achieve this, the bank needed
to enhance its tier position and broaden its delivery capabilities.
Success required that all functions work together to identify client
needs and deliver superior solutions. |
| Globecon Action |
Globecon’s system brought the bank’s relationship managers
and specialists together into learning teams. In workshops, teams
collaborated to upgrade their understanding of client diagnostics,
capital structure, financial engineering, and capital raising and
risk management techniques. |
| Result |
After 50 global relationship managers completed the program,
clients commented on improvements in knowledge and execution. Participants
were better able to satisfy client needs, and they generated and
executed a greater number of proposals. |
Relationship Management/US
| Business Need |
A US
regional bank with large to mid-sized corporate clients sought to
shift its focus from credit to an array of advisory services, capital-raising
alternatives and financial risk management tools. |
| Globecon Action |
The system began with prework designed to upgrade knowledge
of corporate decision-making tools. Subsequent workshops helped
participants understand corporate financial strategy, diagnose a
broad range of financial needs, compare alternatives available to
meet the needs and generate both initial proposals and ongoing relationship
plans. (Similar approaches have been designed for targeted market
segments including large corporates, middle-market corporates, private
banking, real estate, small business banking and asset-based financing.) |
| Result |
Nine months later, the bank attributed a number of successful
deals to the knowledge gained in the system, resulting in a high
return on the bank’s investment. The bank expanded the system to
include all relationship managers. |
Corporate Finance & Capital Markets/Global
| Business Need |
A global bank needed to efficiently educate thousands of
employees worldwide on basic financial techniques and concepts. |
| Globecon Action |
The bank private-labeled all of Globecon’s Foundations of
Finance Self-Instructional Guides. Globecon content experts worked
with the bank’s specialists to adapt the guides to the bank’s educational
objectives. Each employee was required to complete a specific number
of guides each year, with mastery tests used to monitor progress. |
| Result |
After thousands of guides were completed by staff around
the world, tests showed that employees had significantly upgraded
the breadth and depth of their knowledge.
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